Bazaar Group, one of the North East’s standout e-commerce businesses, has chosen WE-COM to lead SEO across their portfolio of homewares retail websites.
As a Newcastle-based agency it’s always extra special to partner with a business local to us, and especially when it’s such a brilliant success story like Bazaar Group.
After being founded in 2005 from a kitchen table operation, the business has grown into a £20 million-turnover manufacturing and e-commerce group, with category-leading bean bag and soft furnishings brands.
We’ll be responsible for growing Bazaar Group’s organic search performance and visibility across the UK and key European markets.
The partnership is a big milestone for our agency after recently marking our first year in business.
The timing couldn’t be better for Bazaar Group too, as they are going through an exciting transition to a new consumer-facing identity, following a rebrand led by Chief Brand & Product Officer Beth Hazon. Their new brand, icon, has already been turning heads with limited-edition collaborations with Greggs and Newcastle United Football Club.
Beth Hazon said: “WE-COM’s expertise and strategic approach made them the ideal agency to partner with at this stage of our journey. They bring the senior experience and insight needed to help deliver against our ambitious targets and ensure our new brand reaches its full potential in organic search.”
Tom Etherington, our founder, added: “We’re excited to be partnering with Bazaar Group at such an important and ambitious stage of their growth. The business is a brilliant local success story for the North East, and it’s a challenging brief that we’re really looking forward to getting stuck into.”
We can’t wait to see how this partnership develops and to help icon’s organic search presence grow throughout 2026 and beyond.
Read the full announcement on Prolific North.
