The UK bed retail market is worth £796m in 2026 and growing again after a difficult 2025.
Customer acquisition costs are rising and regulatory pressure on paid tactics is increasing. The brands building their share of organic clicks now are the ones best positioned to capitalise.
Competition is tough though. There are roughly 273 dedicated bed and mattress retailers across the UK, operating within a broader home and furniture market that exceeds £20 billion.
People searching for beds know what they want – they’re comparing specific products, close to a decision, and ready to spend. Our data covers high-intent, commercially focused searches and shows more than 5 million estimated clicks available every month.
And buyers looking to purchase a bed are getting brand results – with only 2% of searches showing AI Overviews.
All of those clicks are going somewhere. But where and why?
Specialist brands focused specifically around beds (and often mattresses) take nearly 60% of all clicks. Generalists like IKEA and Argos take around 25% despite their scale and authority.
The top five brands share 37% of all clicks and no brand holds more than 10% total share.
The market is genuinely contested and moveable, provided you’re looking at the right picture.
Overall click share only tells part of the story. The brands leading the market, like Dreams, aren’t the ones leading every category. Children’s beds, storage beds, divan beds and material frames each have their own set of winners.
The question is where does your brand sit in all of this? Find out below.
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